Chain Connectors
Linking Your Supply Chain for Optimal Performance


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founding partners

Dr. Chris Norek

Dr. Norek has over fifteen years of supply chain and logistics experience in industry, consulting and academia across several industries including retail, consumer products, industrial products, services, and Internet business fulfillment. He has consulted for both CSC (Computer Sciences Corporation - formerly Cleveland Consulting Associates) and Accenture (formerly Andersen Consulting) and also has extensive consulting experience as an independent consultant. He spent three years as a professor of logistics and transportation, one year on the faculty of Auburn University and two years on the faculty of the University of Tennessee. In addition, he has worked for Kimberly-Clark Corporation as an area planner, Apple Computer as a worldwide materials planning analyst, and Office Depot as an internal logistics consultant. Prior to forming Chain Connectors, he completed independent consulting engagements for amazon.com, Aramark Uniform Services, The Sports Authority, and Accenture/Andersen Consulting.

Dr. Norek has his B.S. in Business Logistics from Pennsylvania State University, an M.B.A. with a concentration in logistics and transportation from the University of Tennessee, and an M.A.B.A. and Ph.D. in logistics and transportation from The Ohio State University.

Through his industry and academic experience, Dr. Norek has amassed considerable contacts and visibility in the field. He has been quoted in several journals in the discipline as well as general business publications like Business 2.0 magazine. He has published in Supply Chain Management Review, LQ (formerly Logistics Quarterly), DC Velocity, Journal of Business Logistics, International Journal of Logistics Management, and Supply and Demand Chain Executive. Dr. Norek is a contributing editor to LQ, a Canadian based publication with a readership of 30,000 (20,000 in the U.S.) as well as a member of the Advisory Board for both LQ and DC Velocity.  He is on the advisory board to two university supply chain programs:  Auburn University and American International University.  Dr. Norek is a recurring invited speaker in university executive development programs including The Logistics Institute at Georgia Tech.  He also taught supply chain management to Accenture personnel including extensive development of online supply chain course materials.

Dr. Norek is also a frequent presenter at industry conferences including the Council of Supply Chain Management Professionals  (CSCMP—formerly Council of Logistics Management (CLM)), NASSTRAC (National Strategic Shippers Transportation Council), Warehousing Education and Research Council (WERC) and the National Retail Federation (NRF). He was Program Chair for the 2005 Council of Supply Chain Management Professionals (CSCMP, formerly Council of Logistics Management (CLM)) which consisted of selecting and planning all 22 tracks and keynote speakers for over 3,000 attendees.  He was the President of the Atlanta Roundtable for two years and sits on the Roundtable’s Executive Board.  In addition, he is the Education Chair for NASSTRAC (National Strategic Shippers Transportation Council).  

Alan Zorner


Al Zorner spent a majority of his professional career with the chemical giant, Union Carbide. He left in 1994 to become the Director of Technology/CIO at Foxwoods Resort Casino that evolved into the largest casino in the Western world and is publicly-acknowledged as technically-innovative. He then elected to experiment in the services delivery sector and assumed the role of Technical Executive/CTO for the IBM Interactive Media Group that became the incubator and the premier e-business center within the IBM umbrella. In early 2000, Al joined Enterpulse, an eCommerce services firm, to experience the entrepreneurial environment as the Vice-President/CTO with sole responsibility for the delivery of B2B Commerce, Supply Chain and Content Management solutions.

Al was one of twelve key executives responsible for opening the Foxwoods Resort Casino within nine months from groundbreaking. Reporting to the CEO, he envisioned and delivered a leading edge technology platform including integrated systems, internet-ready applications and sound strategies to accept seven additional phases of construction and, over 100,000 guests per diem while, maintaining sub-second response time for the player.

In his twenty-five year career with Union Carbide, Al played a key role in the design, development and operation of the nationwide computer-based order entry and processing system for the logistical network of six regional offices, forty-five manufacturing sites and over 2000 vehicles. The state-of-the-art Decision Support Center became the focal point for long-term marketing strategies, tactical distribution enhancements and daily operations analysis. He also served as the divisional liaison to the federal Department of Transportation in the interpretation of regulations. Following a favorable FTC ruling, Union Carbide purchased over forty privately-owned distributors and elected to consolidate their operations. Al and his team of five experts were asked to apply the "best practice" methodology to each local operating discipline and management information system.

Al is a seasoned professional with experience in the various methodologies of management science as well as the application of software solutions to provide a competitive edge and/or operational efficiencies.

We have years of experience in supporting key supply chain processes including:   READ MORE

Published Articles

We have published in many of the top supply chain journals including: Supply Chain Management Review, LQ, Supply and Demand Chain Executive, DC Velocity, Journal of Business Logistics and International Journal of Logistics Management. Click on Published Articles for easy downloads.

Mission Statement
We will provide superior quality and delivery of supply chain management consulting and deployment services to our clients. Our focus is to provide value to our clients by pricing our services so that both mid-market and Fortune 500 clients will gain significant benefits from our work. A key enabler for Chain Connectors is the Internet and the solutions that are enabled by it. Our services/solutions have the ability to predict, monitor and manage internal as well as external business processes.